Strategic communications and cultural analysis
Focus:
How do organisations and media build and manage perception, and what shifts when that work crosses languages and cultures?
This question pulled me into cultural and media studies and still shapes how I approach marketing and communications. Fast forward a few years, and I am in the final year of a bachelor's in Transcultural Studies, with over four years of experience in sales, marketing, and communications at a B2B software company and a DAX-listed energy group. This site is where I share my research, document that work and all the lessons learned.
Research & Transculturality
My research in Transculturality, Media Science, and Cultural Studies has deeply influenced not only my perspective but also the way I approach marketing and thought leadership. Understanding how cultures intersect, evolve, and shape identities has given me a more profound, community focused approach to digital strategy.
In a world where connection is everything, I’ve made community-building and authenticity the core of my marketing philosophy. Transculturality has taught me that influence isn’t just about visibility—it’s about resonating with people across backgrounds, industries, and experiences.
Curious to learn more? Explore selected pieces of my research, case studies, and essays on transculturality and its impact on media and marketing.
About me
I believe influence isn’t about shouting louder. It’s about showing up with clarity, generosity, and consistency. My role is to help you become known for the ideas that set you apart and the leadership style that draws people in.
Insights
Get in touch
Your voice matters. The only question is whether the right people hear it. Let’s build the strategy and systems that put your ideas where decisions are made.
