Marketing insight from a social media manager
Discover essential strategies, trends, and insights to elevate your marketing efforts.
Sell More Than a Product: Master the Art of Lifestyle Marketing
Why focus on lifestyle instead of the product? Because you need to present your product within the context of a particular lifestyle—specifically, the one your target audience desires. The underlying message becomes, "To achieve this lifestyle, you need our product or service." This creates a compelling need for your offering.
Supercharge Engagement: Using Trending Topics in Your Marketing
Struggling to keep your marketing fresh and engaging? Discover how to leverage trending topics to connect with your audience, boost engagement, and drive sales!
Understanding Your Target Audience: A Key to Success
In this blog post, we’ll discuss the importance of identifying your target audience, provide some examples, and guide you on how to establish and adapt your target audience effectively.
Conquer the Chaos: Your Ultimate Guide to Building a Marketing Strategy
Let's face it, in today's digital age, everyone seems to be posting something online. But amidst the influencer chaos, there's a secret weapon that separates the fleeting trends from the brands that truly resonate: a marketing strategy. But what exactly is a marketing strategy?
The Manufactured Yearning: How Marketing Creates Need
Ah, marketing. That glittering beast that stalks our everyday lives, whispering sweet nothings into our ears as we scroll through Instagram. It’s evolved from simply selling products to creating finely tuned desires…
You've Got the Talent, Now Shout About It: Why Marketing Matters
Let's face it, the creative world can feel a tad…well, self-absorbed at times. We toil away at our masterpieces, fueled by existential angst and three-day-old takeout, convinced that the brilliance of our work will speak for itself. But here's the thing: in today's oversaturated market, even the most gut-wrenchingly beautiful embroidery needs a little help getting noticed.
The busy professional's guide to content creation
Building a strong personal brand online requires consistent, engaging content. But for busy professionals like myself, juggling a full-time social media manager role with personal content creation can feel like a recipe for burnout.
Marketing 101: A Beginner's Guide to Reaching & Engaging Customers
So you have a fantastic product or service, but the world doesn't quite know it yet? Welcome to the wonderful world of marketing! Often misunderstood as just fancy advertising, marketing is actually the foundation of building strong customer relationships and achieving success.
Landing My First Marketing Job
During my studies in business administration I discovered a strong interest in marketing, because it felt like a path I could truly excel in. However, the opportunities in were limited…
The Power of Narrative: Weaving Stories to Captivate Your Audience
Successful stories often follow a familiar arc – the hero's journey. Let's translate this concept into the world of marketing.
Forget Following Trends: Why Problem-Solving is the Marketing Powerhouse You Need
In today's crowded marketing landscape, it can be challenging to stand out. Endless social media trends and content fatigue leave businesses struggling to make an impact. However, what if the secret weapon isn't the next viral dance craze, but a return to basics?
From Crickets to Cheers: My Marketing Journey
Ever get that sinking feeling after publishing a marketing post that falls flat? I did, when I first started. It felt like I checked all the boxes, promoted an event, used a catchy question... but crickets. It took some digging to discover why. This post is about unlocking the power of understanding your audience and building a marketing foundation that resonates.