During my studies in business administration I discovered a strong interest in marketing, because it felt like a path I could truly excel in. However, the opportunities in were limited…

Ever get that sinking feeling after publishing a marketing post that falls flat? I did, when I first started. It felt like I checked all the boxes, promoted an event, used a catchy question... but crickets. It took some digging to discover why. This post is about unlocking the power of understanding your audience and building a marketing foundation that resonates.