From Crickets to Cheers: My Marketing Journey
Ever get that sinking feeling after publishing a post that falls flat? I did, when I first started. It felt like I checked all the boxes, promoted an event, used a catchy question... but crickets. It took some digging to discover why. This post isn't about me, though. It's about unlocking the power of understanding your audience and building a marketing foundation that resonates.
Why should you listen to me? I've transitioned from marketing newbie to someone who consistently creates engaging content for my personal brand and the company I work for. These are the 3 core learnings that helped me bridge the gap:
1. Your Brand is a Person:
Imagine being asked to describe your brand - its personality, quirks, even its looks. That's essentially what companies do when they define their brand identity. My early posts flopped because they lacked this crucial element. They weren't authentic expressions of our company's personality, which is all about partnering with clients and celebrating our team's expertise.
Think of brands like Apple or Ferrari. They evoke instant images because their marketing has been consistent and aligned with their identity for years. Every post, ad, and product reflects that identity. That's the power you unlock when you understand your brand's "persona."
2. Consistency is Key:
Ever get confused by a brand that seems to jump between styles and messages? Don't be that brand! Once you've pinpointed your brand identity, develop a content plan that reflects it.
Need to be perceived as competent? Share industry insights and use confident, professional language. Want to be funny and relatable? Craft lighthearted content that sparks conversations. Whatever your brand's personality, be consistent in tone, language, and content themes. Building recognition takes time, so stick to your chosen path.
3. Know Your Audience's Why:
Why should someone follow your brand? What value do you offer? Answering these questions hones your message and attracts the right audience. My "aha!" moment came when I realized my early content lacked authenticity. It was generic marketing fluff, not something our target audience truly connected with.
Challenge yourself: Why would someone choose your brand over the competition? Be honest, and you'll find the path to creating valuable content that resonates.
Remember: This is just the beginning. Marketing is a journey of constant learning and self-awareness. But by understanding these foundational principles, you can move from newbie to someone who confidently connects with your audience and achieves your marketing goals.